Successful digital marketing case studies

By February, the campaign had reached 7.

7 of the Most Impactful Digital Campaigns of 2017… So Far

Overall, pumping resources into mobile marketing is an investment in the future of your business. Does your business need help with a digital transformation roadmap? Amazon Business launched in Aprilwith over million products and a more holistic marketplace for B2B companies.

The advert racked up almost 5 million views within its first month on YouTube andviews on Instagram. However, according to Brian Clifton, there are a couple of issues with this: Successful digital marketing case studies memes amassed almost 2 million likes and over 21, comments on Instagram.

From on, they moved forward with clear goals: In this age of empowered consumers, where consumers lead and your brand must follow, the shift from a product-centric approach and brand-driven touchpoints to consumer-driven touchpoints is redefining the rules of success.

We live in a consumer-to-business C2B economy where consumers are in control of their own individual brand and marketing experiences. In this case, Gucci was looking to raise awareness among a group typically younger than those who can afford their products to create an enthusiasm around the brand.

Our job is to shift brand behavior to help clients thrive in this new reality. It was received enthusiastically, achieving 3 million views only eight days after its launch, with over 50, shares in its first month and a trending hashtag OpenYourWorld.

Without directly expressing the link, the timing of this campaign indicated that Airbnb was voicing their opinions on recent political policy. In the example Brian gaveif your profit margin is 0. With this campaign came the message of empowerment, rather than the typically seen emotional drivers of guilt or compassion.

It’s a C2B World

Combining the on and offline experiences seems to be working well for John Lewis. Does this help explain digital transformation to you? By imitating memes, Gucci tapped into a powerful internet trend that resonated with its target audience. By using an everyday object to depict 12 different signs, the image cleverly gets around censoring rules and aims to help women overcome fears about checking their breasts, through friendly humor.

When done well, original and hi-tech marketing campaigns can really pay off, with Google Analytics showing that degree video typically results in a higher click-through rate, as well as increased engagement through social shares. There are a couple of things to be aware of here: A real-life social experiment, Heineken brought together people from opposite ends of the spectrum feminist and anti-feminist, climate change activist and denier and got them to take part in team-building activities, before unveiling their political viewpoints.We’ve created a slew of successful digital marketing campaigns for top brands like LG.

Learn more about our social, mobile and other marketing clients. Digital marketing in practice: on this page, we gave the floor to our customers. They share with you their experience of Universem's services. Our teams are a real extension of their marketing department and their success is ours.

Read more. 11 inspiring case studies of digital transformation Do these case studies relate to your business? Does your business need help with a digital transformation roadmap? a full service digital marketing agency that builds brands based on proven relationship principles and ROI.

He is on the MBA Faculty of Rutgers CMD and is the author of. Finding the right digital marketing agency isn’t easy. There are so many things to think about, like whether the agency can actually deliver on their promises or if they’ll drain your cash every month with no return.

And once you’ve narrowed it down to a few contenders, you might wonder Location: AON Centre, Wilshire Blvd, SuiteLos Angeles,CA. Mar 13,  · Marketing agencies can deliver better ROI than what you'd spend to assemble an in-house team.

If you're still not convinced, take a look at these 9 successful digital marketing case studies that show you how we Location: AON Centre, Wilshire Blvd, SuiteLos Angeles,CA. Our work speaks for us, explore our digital marketing case studies and reviews on successful digital marketing campaigns.

Successful digital marketing case studies
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